Reputation Management: Spam is a Business Killer 

Tell me the last time you answered a call labeled “Spam Likely.” If you’re like most people, there’s a high chance you won’t answer. For organizations that use and depend on outbound calling, whether that be for sales, customer service, appointment reminders, or any other critical business motion, you may be left in the lurch and lose revenue when customers decide to decline your call. 

This is why phone number reputation management is important. 

Reputations Can Be for Numbers, Too 

Just like your business has an online reputation and reviews, your phone numbers develop a reputation with carriers and analytics providers. Calling patterns, consumer feedback, and compliance all influence whether your calls are delivered successfully or flagged as spam. 

When your legitimate business number is mislabeled as suspicious, answer rates decline, customer trust erodes, and employees spend more time making unanswered calls. Monitoring phone number health and addressing reputation issues before they impact customers is becoming an essential part of outbound communications, and it may be time to consider taking action. 

Reputation Management Is More Than Compliance 

Protecting your caller reputation is protecting your brand. 

According to TNS: 

“72% of US adults never answer a call from an unknown number and 75% of US adults say they have missed calls from unknown numbers that they would have answered had they known who was calling them.” 

75% is a pretty high number! This shows a growing challenge: customers still want to answer the phone; they just need to know that the caller is legitimate. 

Branded Calling Builds Trust 

Reputation management becomes even more effective when paired with branded calling. Imagine your customers knowing exactly why you’re ringing them. 

TNS’s Branded Calling solution displays a verified business name and, on supported devices, a company logo and the reason for the call. So, instead of appearing as an unknown or spam number, businesses can present a recognizable and trusted identity that gives customers certainty before they answer. By combining branded calling with its reputation management and call authentication solutions, TNS helps organizations reduce the impact of spam labeling, increase answer rates, and deliver a more secure and engaging customer experience. 

Every Call Is Important 

As spam and spoofed calls continue to rise, businesses need to be proactive about protecting their caller identity. Phone number reputation management, branded calling, and call authentication work together to help organizations reach more customers and build trust in the company and the brand. 

In today’s technology and communications landscape, you must know your reputation begins before the conversation starts. Make sure customers don’t put you on their “do not answer” list – contact RISE Technology Advisors today to get started, or join us at our upcoming webinar hosted by RISE and Transaction Network Services (TNS), “Your Phone Number Has a Reputation” to learn how branded calling puts a trusted identity on your outbound calls.